Heart of Midlothian have extended their partnership with the club’s official travel sponsor, loveholidays, for the third year running. The travel agent will once again be the club’s sole back-of-shirt sponsor.

Announcing the agreement in Tenerife, where the team’s pre-season training camp is taking place, a number of first-team players met supporters as Hearts took over the Scotch Corner Pub.

Head coach Steven Naismith, goalkeeper Craig Gordon, defenders Frankie Kent and Stephen Kingsley, midfielder Cammy Devlin and playmaker Yan Dhanda handed out strips and holiday vouchers to fans who had travelled to the Spanish island.

As part of the sponsorship agreement, loveholidays will also provide ‘exclusive content, giveaways and holiday inspiration when pitch-side at Tynecastle Park and on the Jam Tarts’ social media channels’.

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Catriona McCallum, Hearts’ commercial and marketing director, said: “We’re thrilled to once again be partnering with loveholidays as we head into a blockbuster season 2024/25.

“This is a special partnership where we really focus on bringing unique events – like this weekend’s first-team takeover of the Scotch Corner pub in Tenerife – to our fans and the feedback we’ve had from supporters since welcoming loveholidays to the Hearts family has been overwhelmingly positive.

“We’re proud to have loveholidays on our stunning new kits this season and everyone at Hearts is excited at the opportunities our collaboration can provide, not just for both businesses but for our unrivalled fanbase too.”

Al Murray, chief marketing officer at loveholidays, added: “We’re delighted to be renewing our partnership with Hearts as their official holiday partner for the third consecutive season. To celebrate, we wanted to do something special that embodies what loveholidays is all about – delivering exceptional experiences abroad.

“Our partnership with Hearts has been nothing short of fantastic so far, enabling us to create unforgettable moments for fans and strengthen our community ties. We’re looking forward to kicking off another chapter, which will see many more exciting things in the pipeline.”